Renata Kiss, FISM News
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Strong boycotts against trans-ideology-driven companies appear to be working. Bud Light is no longer the king of beer as sales continue to plummet. Meanwhile, Target lost billions of dollars after it pushed controversial LGBTQ clothing.
The New York Post reported on June 14, that Bud Light’s sales had dropped 24.4% since its partnership with trans activist Dylan Mulvaney. Modelo Especial took over as the No. 1 selling beer in the second week of June. It was the first time in two decades that a brand other than Bud Light held the top spot.
The woes for the beer maker don’t stop with Bud Light either. Overall, sales for parent company Anheuser-Busch have been declining with the lone exception of Michelob Ultra, which saw a 0.7% increase in recent sales.
The demise of Budweiser has resulted in a bump in other brands as beer drinkers looked elsewhere when stocking their refrigerators. Modelo has seen the largest headwind, celebrating a 12.2% increase in recent sales.
“Modelo Especial appears to be increasing its sales growth each week as we get deeper into summer,” Bump Williams, head of the self-titled consulting company, told CNN.
But Bud Light isn’t the only one struggling with a comeback after its LGBT endorsement.
According to Fox Business, Target’s stocks have fallen to a three-year low after the company targeted children with LGBT merchandise.
In response to the declining sales, Bank of America lowered the retailer’s share prices from $180 to $145 per share, but cited unrelated reasons.
“Downside risks to our price objective are gross margin pressures from labor costs, investments, and the rapid growth of the lower-margin e-commerce channel as well as aggressive competition from competitors,” said Robert Ohmes, Bank of America analyst.
Fox Business also reported a $15 billion dollar loss for Target after the retailer’s controversial promotion in May. According to the report, Target has only made slight improvements since then.
Both of these cases are a testament to not only the power of democracy but also the power of engaged citizens. In the past, there has often been a waning of conviction and interest in boycotts, but it appears that this time there is a greater level of conviction from those standing up for morality.