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Warner Bros Discovery announced Thursday that it would shut down its CNN+ streaming news service less than a month after its launch.

The media company said it envisions news as part of a broader streaming offering that would include sports, entertainment and nonfiction. It said it would pull the plug on the nascent streaming service to invest its resources in CNN’s core news-gathering operations.

“Our customers and CNN will be best served with a simpler streaming choice,” CNN Worldwide Chairman and CEO Chris Licht said in a statement.

The CNN+ streaming service will cease operations on April 30 and customers will receive prorated refunds of subscription fees.

CNN launched CNN+ late last month in a bid to capitalize on the rising popularity of streaming video and growth of digital subscriptions at major news organizations, but it never gained ground, barely bringing in 10,000 viewers a day.

The streaming service offers a combination of live, on-demand and interactive programming, with an emphasis on original content.

Copyright 2022 Thomson/Reuters