Chris Lange, FISM News

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Democrats are rapidly losing their footing with Hispanic voters as leaders in the minority community urge the Biden administration and Democratic leaders to reevaluate their messaging to this pivotal demographic. 

As the 2022 midterm cycle looms, a Wall Street Journal poll shows a dramatic drop in support for the blue party among Hispanics voters. Last year, more than 60% of the critical Democratic voting bloc said they would vote for their state’s House Democratic nominee; however, the new poll shows that number plummeting to only 37 percent, with 37 percent saying they would back a Republican candidate. One in five said they are undecided. 

Republican strategist Cesar Conda said Democrats are “hemorrhaging” support among Hispanics, creating an opening for Republicans to promote conservative policies that address key concerns among Hispanic voters.

“Republicans can accelerate the shift among Hispanics by not only offering real solutions on education, jobs and the economy, and crime but by opposing the Democrats’ big government socialism and wokeness,” he said. “Hispanics are horrified that the Democrats are implementing the same kind of socialism that many of them escaped from in their home counties.”

Conda, who served as an aide to former Vice President Dick Cheney and Florida Sen. Marco Rubio, said that a majority of Hispanics support secure borders and disapprove of President Biden’s vaccine mandates, something Conda says is “a huge concern” among Hispanic voters whom he says worry about their job security.  

“With the overall Hispanic population growing at a faster rate than any other demographic in the U.S., both parties know that the 2022 midterm kingmakers could be these Hispanic voters,” Suffolk University Political Research Center director David Paleologos told the Washington Examiner. “We’ve found the issue of education to be disproportionately higher among Hispanics in many of our polls, along with immigration, as well as socialist political attacks from Republicans.”

Some Democratic operatives have openly criticized the Biden administration and Democratic lawmakers for their messaging to Latinos and Hispanics and the way in which these minority groups are represented in the White House. Four Latino Senate Democrats recently lobbied Biden to add at least one additional Hispanic “assistant to the president.” The White House responded by saying that 45 percent of Biden’s appointees are ethnically or racially diverse. Nevertheless, the administration this week added an aide commissioned with actively recruiting minority staff. 

The Biden administration and the Democratic National Committee also appear to have misfired in their collective embrace of the gender-neutral, woke term “Latinx” when referring to Latinos and Hispanics. Rep. Ruben Gallego, an Arizona Democrat who previously served in the Biden Campaign’s Latino Leadership Committee, lambasted the use of the word, saying this latest addition to the progressive lexicon was crafted “largely to appease white rich progressives who think that is the term we use.”

“It is a vicious circle of confirmation bias,” he tweeted. “It will not lose you an election but if your staff and consultants use Latinx in your mass communication it likely means they don’t understand the Latino community and is indicative of deeper problems.” Gallego, who is Hispanic, also said his office is forbidden to use “Latinx” in official communications. 

The stunning lurch to the right among Hispanic voters has not been lost on Democrats in the Capitol who are now scrambling to turn the tide back in their favor. House Democrats in November launched a $30 million campaign strategy to engage minorities “earlier than ever before” while Senate Democrats are busily crafting Latino-centric talking points, including the nation’s low unemployment rate and Biden’s expanded child tax credits. Washington insiders say Democrats are increasingly concerned about Republicans’ growing superiority in terms of engaging and mobilizing both their base and swing voters.